Annette Bertsch studied industrial design at the Fachhochschule des Saarlandes in Saarbrücken from 1982 to 1985, as well as at the FH Darmstadt from 1985 to 1988, where she received her diploma in design.
In 2008 she obtained a Master of Business Administration (MBA) at FOM, Frankfurt am Main.
Since 2010 Annette Bertsch has been teaching design management at the Kunsthochschule Kassel.
As an entrepreneur and creative director she has over 30 years of consulting experience for DAX, M-DAX, small businesses, and startups. Her portfolio encompasses projects in the area of Organizational Identity as well as in strategic market consulting. These include repositionings, strategy and CEO consulting, and change support for notable companies and institutions.
Annette Bertsch is currently working as a partner in Bertsch.Brand Consultants in the areas of market strategy, positioning, continual brand management, and development of corporate identity, as a moderator for internal processes on developing communication strategies, and in organizing and supervising design processes.