The Kunsthochschule Kassel follows the same data protection regulations as the University of Kassel. In addition the Kunsthochschule Kassel uses the following analysis and software tools:
Matomo (formerly Piwik)
This website uses the open source web analysis service Matomo. Matomo uses so-called “cookies.” These are text data files that are saved on your computer and that allow us to analyze your usage of our website. To this end the information obtained by the cookie over the use of this website is saved on our server. The IP address is anonymized before storage. Matomo cookies remain on your end device until you delete them. The storage of Matomo cookies follows the standards of Art. 6 Abs. 1 lit. f DSGVO. The website owner has a legitimate interest in the anonymized analysis of user behavior for the purpose of optimizing both the offerings on the site as well as for advertisement. The information on the usage of this website obtained by the cookie will not be passed on to any third parties. You can prohibit the storing of cookies through the relevant preferences on your browser software; we advise, however, that in this case you may not be able to use all the functions of our websites to their full extent. If you do not consent to the storage and use of your data, you can deactivate storage and use here. In this case an opt-out cookie will be deposited in your browser that prohibits Matomo user data from being saved. If you delete your cookies, the Matomo opt-out cookie will also be deleted. The opt-out cookie must be activated again the next time you visit our website.
Newsletter / Newsletter data
If you would like to receive the newsletter offered on the website, we need your e-mail address as well as information that allows us to verify that you are the owner of the e-mail address given and that you consent to receiving the newsletter. Further data will not be collected, or will be collected only on a voluntary basis, and this data will not be passed on to third parties. The processing of the data entered into the newsletter registration form is exclusively based on your consent (Art. 6 Abs. 1 lit. a DSGVO). The consent issued on storage of data, your e-mail address, as well as its use for sending the newsletter can be withdrawn at any time, for instance through the “Austragen” link in the newsletter. The legality of the data treatment processes that have already occurred remains unaffected by the withdrawal. The data deposited with us for the purpose of receiving the newsletter will be saved by us until any withdrawal from the newsletter service and will be deleted after canceling your subscription to the newsletter. Data that were saved with us for other purposes (for instance e-mail addresses for the membership area) remain unaffected by this.
This website uses Newsletter2Go to send the newsletter. The provider is Newsletter2Go GmbH, Nürnberger Straße 8, 10787 Berlin, Deutschland. Newsletter2Go is a service through which the sending of newsletters can be organized and analyzed. The data that you enter for the purpose of receiving the newsletter is saved on the servers of Newsletter2Go in Germany. If you do not wish to be analyzed by Newsletter2Go, you must cancel your subscription to the newsletter. There is a suitable link available to do this in every newsletter. Furthermore, you can also cancel your subscription to the newsletter directly on our website.
Data analysis by Newsletter2Go
With the aid of Newsletter2Go it is possible for us to analyze our newsletter campaigns. For instance we can see whether newsletters were opened and what links might have been clicked. In this way we can determine which links are clicked especially often. Furthermore we can tell whether certain previously defined actions were carried out after opening/clicking (Conversion-Rate). We can tell whether you made a purchase after clicking something in the newsletter. Newsletter2Go also permits us to “cluster” newsletter recipients into a variety of categories. Newsletter recipients can thus be subdivided according to categories like age, gender, or place of residence. In this way we can adapt the newsletter to the various target groups. Complete information on the functions of Newsletter2Go can be found at the following link: www.newsletter2go.de/features/newsletter-software/.
The treatment of data is carried out on the basis of your consent (Art. 6 Abs. 1 lit. a DSGVO). You can withdraw this consent at any time. The legality of the data treatment processes that have already occurred remains unaffected by the withdrawal.
Data retention period
The data that you deposit with us for the purpose of receiving the newsletter are saved with us until you cancel your subscription to the newsletter and are deleted after cancellation of the newsletter, both by our servers as well as by the servers of Newsletter2Go. Data that were saved by us for other purposes (for instance e-mail addresses for the membership area) remain unaffected by this. Further information about the data protection policies of Newsletter2Go can be found at: www.newsletter2go.de/features/datenschutz-2/.
Conclusion of a contract about order data processing
We have concluded a contract with Newsletter2Go that obliges Newsletter2Go to protect our clients’ data and not to pass it on to any third parties. This contract can be viewed at the following link: www.newsletter2go.de/docs/datenschutz