In the field of design management, students learn how design is embedded in strategic, organisational and economic frameworks in professional practice. The focus is on understanding how design projects can be managed from the initial idea through planning, development and coordination to marketing and sales – including collaboration with clients, manufacturers and interdisciplinary teams.

Seminars cover key topics such as market analysis and corporate strategies, brand identities and brand management, leadership and organisational forms, process planning (agile and classic), product life cycle and collection management, as well as business models and their transformation through digitalisation. In addition, practical skills relating to briefing and re-briefing, decision-making processes, team building and project management, as well as cost calculation, internal and external budgets, and the preparation of quotations and cost estimates are taught.

The content is developed in application-oriented task formats and regularly presented and discussed. The practical relevance is further strengthened by exchanges with experts and managers from design studios, agencies and design-oriented companies.

This provides a realistic picture of current professional fields and a solid understanding of how design decisions are made responsibly and effectively under real-world conditions.