Creative expertise alone is often not enough to get noticed. Charleen Dröse shows how creative professionals can develop an authentic positioning and strategically raise the profile of their work. The focus is on personal branding, digital visibility and the professional development of one’s own brand. Using practical examples, she explains how social media, visual identity and clear communication work together, and which steps can help those starting out in their careers in particular to build trust, expand their reach and develop their own creative practice in a sustainable way.
Charleen Dröse is a designer, personal brand strategist and founder of rocketpennie. After studying Visual Communication, Design and Media in Hanover, she co-founded a creative agency and taught as a lecturer in the field of design. Today, she supports freelancers, start-ups and companies in building strong brands and helps them showcase their expertise.
Date & Venue
Tue, 1 Dec 26, 5–7 pm
ZfKW, Wolfsschlucht 18A, 34117 Kassel
MAKE ART WORK – Inspiration for professional practice
This series of events is aimed at artists, designers and other creative professionals who wish to actively shape their career paths.
How can you organise, finance and further develop your own creative work in the long term? Juggling artistic practice, self-employment, visibility and new technologies, creative professionals today face a wide range of challenges. Experts from various sectors of the cultural and creative industries will share their experiences, provide insights into their fields of work and impart practical knowledge on topics such as self-employment, visibility, funding, the art market, copyright and artificial intelligence. As well as providing specialist insights, the series offers opportunities for questions, discussion and networking.
ZfKW in cooperation with the cdw Stiftung, supported by the Kunsthochschule Kassel, and funded by the Hessian Ministry of Economics, Energy, Transport, Housing and Rural Affairs as well as the City of Kassel’s Cultural Office.